Marketing Manager
Company Overview
Furnished Quarters is a privately owned LGBTQ+ diverse, operated supplier of short-term housing with over 25 years of experience in alternative accommodations. We are one of the industry's largest independently owned companies, offering a wide range of housing options for business and leisure travelers for stays of 30 days or more. Our exceptional assortment of inventory and best-in-class service provides an elevated home-away-from-home experience for our guests.
Company Culture
At Furnished Quarters, we sit at the exciting intersection of travel, hospitality, real estate, lifestyle, and design. Our five Core Values are Challenge, Collaboration, Care, Career, and Community. We thrive on interesting challenges, celebrate collaboration, and as a certified LGBTQ+-owned business, we deeply care about people, diversity, and inclusion. We support every employee in their career growth and development and foster a community where people feel comfortable being themselves and finding fulfillment in their work. Maintaining a healthy work-life balance is not just encouraged but prescribed. Here, every person has a chance to define their own processes and work in an entrepreneurial environment where every voice is important. Work with us and find out what it means to #StayDifferent.
Job Purpose
As the Marketing Manager, this candidate will collaborate closely with the Associate Director of Marketing and the rest of the team to promote and expand the Furnished Quarters brand. The primary responsibility will be managing the marketing department's day-to-day operational aspects focused on quality output and on-time delivery. This candidate will need to be highly organized and able to manage multiple projects simultaneously. The priority focus for this role includes but is not limited to, the creation of promotional campaigns and content, account prioritization, account tracking and ROI analysis, and digital platforms.
In addition, the Marketing Manager will oversee the work of the Digital Marketing Specialist and/or interns as needed. We are looking for a strong manager with excellent communication skills and the ability to motivate and inspire others to achieve their goals. Monday-Friday 9:00 AM - 5:30 PM EST - Full Time Remote.
Essential Functions
Project Management and Execution
- Partner with the Associate Director of Marketing to manage all marketing-related tasks and projects using project management software Asana. Ensuring accuracy of content, team communication, prioritization, and timeliness of deadlines.
- Lead the team's collaboration on specific technology-related initiatives, including but not limited to, Salesforce, Account Engagement (AE) (PKA Pardot) and internal proprietary applications (FQ.com, MyFQ, FQLive and MyFQ Admin).
- Facilitate interdepartmental projects and manage cross team communications, including but not limited to Technology, Sales, Operations, Guest Services, Human Resources, and Accounting.
- Manage the Digital Marketing Specialist's daily responsibilities, including tasks related to SEO, news and blogs, and inventory listing channels such as Leasebreak and Airbnb.
- Create reports and analyze campaign results via Account Engagement and Salesforce.
- Support all trade show and event participation and facilitation of key materials including registration information
- Cross-functional collaboration between team members ensuring clear communication on all projects.
- Embody and champion Furnished Quarters’ core values, mission, and vision, fostering a culture of excellence. Encourage and inspire team members to uphold these principles in every aspect of their work.
- Lead, mentor, and manage the Marketing team, ensuring efficient execution of all essential functions, and assist with onboarding new team members to familiarize them with the company’s brand and voice.
- Manage work assignments and motivate reporting staff, agencies, and partners.
- Provide time management and direction for direct reports to ensure the timely completion of projects.
- Schedule and conduct regular staff meetings, bi-monthly one-on-one performance reviews, and individual coaching sessions to ensure departmental goals and standards are met. Ensure all performance reviews and development meetings are documented in the performance management system and completed by the deadlines established by Human Resources.
- Approve paid time off and timecards for reporting staff
- Ensure adherence to Standard Operating Procedures (SOPs) and uphold a high standard of quality and effectiveness in all marketing deliverables.
- Provide ongoing training to ensure all Marketing team members are proficient in department SOPs and operational procedures.
- Schedule and lead bi-annual reviews of department SOPs to ensure team members are aligned with current processes and standards.
- Document and address performance issues, policy violations, and infractions, and take corrective action when necessary.
- Support team members with escalated challenges and serve as the point of contact for higher-level operational issues.
- Ensure that team members complete all required training assigned by Human Resources before established deadlines.
- Ensure that all one-on-one performance reviews, team meetings, and coaching sessions are scheduled and documented and that all performance reviews are entered into the performance management system by the deadlines set by Human Resources.
- Conduct regular, documented one-on-one coaching sessions to guide team members toward achieving personal and team goals, improving skills, and fostering professional growth.
- Bachelor's degree in marketing, business, communications, or related fields is required.
- Minimum of 3 years of experience in Marketing or a related field.
- At least 1 year of previous experience managing high-performing teams is required.
- Strong work ethic and a desire to learn.
- Ability to work collaboratively in a team-based environment.
- Excellent verbal and written communication skills in English to communicate effectively with management, clients, and co-workers.
- Proficient in Microsoft Office applications, including Excel, PowerPoint, Word, and Outlook.
- Proficient with project management software such as Asana (preferred), Trello, Monday, or similar software.
- Experience with Salesforce and marketing automation programs such as Pardot/Account Engagement (preferred), Hubspot, or Marketo.
- Maintain a professional appearance and positive attitude with clients and colleagues.
- Detail-oriented, highly organized, and able to multitask effectively.
The physical demands outlined here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
- Communication: The employee is regularly required to communicate effectively, including the ability to speak and hear clearly, in both in-person and virtual settings.
- Mobility: The employee is frequently required to sit, stand, walk, use hands and fingers to handle or feel objects, and reach with their hands and arms.
- Visual Acuity: The employee must have visual clarity of approximately 20 inches or less to read small print, documents, or computers and other devices.
- Data Entry: The employee must frequently input data using a computer or similar device, which requires repetitive hand and wrist movements when typing on a standard keyboard.
- Pace of Work: This role operates in a dynamic, fast-paced environment, requiring the employee to manage multiple tasks and projects simultaneously while meeting deadlines.
Equal Opportunity Statement
Furnished Quarters is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.